In this follow-up to April Dunford's B2B Forum Online keynote, Positioning in Crowded Markets: How to Make Any Product Obviously Awesome, she'll dive deeper into the "how-to's" of product positioning.
In this B2B Backstage keynote with global positioning expert, April Dunford, you'll discover how to develop a "Point of View" narrative that will give your prospects and customers a clear way to think ...
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